About Us | |
 "Laugh Out Loud", or LOL! Brands, is a line of men's accessories focusing on color, quality of construction, and environmentally friendly fabrics. The line was established in 2003 in San Francisco by an artist skilled in the medium of collage mixing color, texture, and found materials to create beautiful and functional art and apparel.The idea of turning discarded materials into functional objects is what drives us creatively. We feel it is important to make an effort to minimize negative impact on the environment and are committed to using vintage fabrics of the highest quality to honor this goal. We want to give men a reason to expand their wardrobes, whether it be the sustainability of our product, or the need for a new fun accessory. Cheers! To find out more about the artist click on the link. |
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Events of Note | |
| Our bowties were featured among the winter merchandise at MAC on Grove Street in San Francisco. The buyers there are truly inspired and fashion-informed and it was a great honor to be chosen as one the featured designers of their "One Hundred Mile Rule" event, which focuses on goods made within 100 miles of the city of San Francisco. Stop in to buy or just to be awed by their amazing selection of goods. | |
In the spring of 2007 LOL! Brands designer Joe De Hoyos featured 4 garments (1) (2) (3) (4) in the City College Spring 2007 Student Fashion show, "A Foreign Affair",which was held at Ruby Skye in San Francisco.Another piece (near right) was specifically made for the St. Vincent DePaul Society 2008 benefit auction, "Discarded To Divine". The preview was exhibited on April 4, 2008 at the DeYoung Museum, with an auction held at The Academy of Art. |
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BLOGSPACE:  10/03/07: Color is the new luxury. That is what I’m proclaiming for men in these post-modern times. With everyone already saturated with statement making black starting from the heydays of the 80’s to the minimalist 90’s it’s time for a major quake in menswear. The masses have adopted the dull patina of a rag doll, dressed in multi-washed denim along with any other color that eeks neutral or understated. The real statement now is eye-popping color that makes a loud pop, preferably in an unexpected way like on a cobalt blue shoe, a purple bowtie, or a bright yellow trouser. The trend for bright color started in womenswear a few years back with candy colored handbags and shoes. Mens apparel has only recently begun to see the trend manifest itself in street/hip hop wear. But imagine taking it to the next level on a red overcoat for day for example. It seems crazy but fashion is about moving ideas forward and that’s the point. At one time it seemed completely insane to leave your house in head-to-toe black, which people traditionally only wore to mourn the dead. Eventually it became a badge of coolness, until finally color has been almost totally eradicated from the common wardrobe—except on t-shirts. Yawn. Rainbow hues were once reserved for only the gayest of the gay. Now if a gay person sees a rainbow they throw up. The opposite could be said for tattoos, which barely less than 10 years ago were all the rage in black tribal motifs. The tide turned and the 40’s-inspired, full-colored designs began to rule. So I say it’s time to reclaim the rainbow, spin it, and then give it a new meaning: Luxury. But like any luxury it should be used sparingly. Too much gold on board has been known to sink a ship or two. Too much pink can look almost pornographic, just as too much black can make a person look desperate for entry into someone else’s bat cave. A red wall in one corner of your home could look totally luxe and show a sense of daring. On the other hand, a purple shoe with the right outfit on a woman would be stunning, just as bright yellow pants and a red bowtie on a man might look sophisticated and, ironically, courageous. Come to think of it, color might not be the new luxury. Maybe it’s courage, the courage to be, look, think, and dress like an individual — an individual who wears color on his sleeve.
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